BRIANA MIRABELLI
The Stackt Market is an ever-changing retail experience made up of local and national brands, targeting millennial customers looking for unique ways to shop and connect.
Indigo set out to create an immersive book experience that would engage its customers to interact and explore summer reading in a whole new way. In partnership with the visual merchandising team and Stackt, I led my graphics team in the collaboration to design an environment that created the perfect marriage of books and outdoor space. Instagrammable moments, interactive listening stations, and curated reading lists created an engaging experience and resulted in the most successful Indigo pop-up shop to date.